CRM (Customer Relationship Management)
SalesDefinition
CRM is a strategy and software for managing a company's interactions with current and potential customers.
Detailed Description
Customer Relationship Management (CRM) systems are tools designed to manage and enhance a business's interactions with its existing and potential customers. CRM software consolidates customer information into a single repository so that business users can better organize and manage customer relationships, streamline processes, and improve profitability. CRMs are used to compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. Essentially, CRM software is designed to collect customer data across different points of contact between the customer and the company, to help improve communication, sales processes, and ultimately foster stronger, longer-lasting customer relationships.
Key Features
- Contact management
- Integration with email and social media
- Lead management
- Reporting and analytics
- Sales forecasting
- Workflow automation
Common Modules
Contact Management
Stores and organizes customer data and interaction history.
Lead Management
Manages the lifecycle of leads from inception to conversion.
Sales Forecasting
Provides predictive analytics to project future sales and revenue.
Popular Implementations
Microsoft Dynamics 365
An integrated CRM and ERP solution offering a suite of tools to streamline business operations and customer management.
Salesforce Implementation
A cloud-based CRM solution designed for businesses of all sizes focusing on sales and customer service automation.