SAP Customer Data Cloud
SalesDefinition
SAP Customer Data Cloud is a platform that enables businesses to manage customer identities and consent, ensuring a secure and personalized customer experience.
Detailed Description
SAP Customer Data Cloud provides organizations with tools to securely manage customer identities, preferences, and consent across all digital touchpoints. It focuses on delivering personalized customer experiences while ensuring compliance with global data privacy regulations. This allows companies to build trust with their customers by offering transparency and control over their personal data.
Key Features
- Consent management
- Data privacy compliance
- Identity management
- Integration with external systems
- Personalization of customer experience
Common Modules
SAP Commerce Cloud
SAP Commerce Cloud works with SAP Customer Data Cloud to deliver seamless commerce experiences and personalized interactions.
SAP Marketing Cloud
SAP Marketing Cloud integrates with SAP Customer Data Cloud to enhance personalized marketing efforts by effectively using customer data.
Popular Implementations
Financial Services Use Case
A financial services provider used SAP Customer Data Cloud for secure customer identity management and consent for marketing communications, leading to increased customer trust.
Retail Sector Implementation
A global retail company implemented SAP Customer Data Cloud to enhance customer engagement through personalized promotions and improved compliance with data privacy regulations.