SAP Hybris

Sales

Definition

SAP Hybris is a suite of solutions for customer engagement and commerce, now integrated into the SAP Customer Experience portfolio to help businesses deliver personalized experiences across all channels.

Detailed Description

SAP Hybris was initially a set of products focused on e-commerce and customer engagement, providing tools for commerce, marketing, sales, service, and billing. It has since been integrated into the SAP Customer Experience (CX) suite, which includes solutions like SAP Commerce Cloud, SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud. These solutions enable businesses to manage customer relationships effectively, deliver consistent experiences, and drive growth by leveraging data and insights across multiple channels.

Key Features

Advanced analytics and reporting
Customer data and consent management
Integrated sales and service solutions
Omnichannel commerce platform
Personalized marketing and campaign management
Scalable cloud infrastructure

Common Modules

SAP Commerce Cloud

Formerly SAP Hybris Commerce, it provides tools for building and managing e-commerce platforms with personalized experiences.

SAP Customer Data Cloud

Manages customer identities, consent, and profiles to build trusted relationships.

SAP Marketing Cloud

Formerly SAP Hybris Marketing, it helps businesses understand customer behavior and create targeted marketing campaigns.

SAP Sales Cloud

Previously part of SAP Hybris, it offers solutions for improving sales effectiveness and customer relationship management.

SAP Service Cloud

Provides customer service management tools to deliver consistent support across channels.

Popular Implementations

E-Commerce Company Enhances Platform with SAP Commerce Cloud

An online retailer replaced their legacy e-commerce system with SAP Commerce Cloud to provide a more scalable and personalized shopping experience, resulting in increased customer satisfaction and sales.

Global Brand Personalizes Marketing with SAP Marketing Cloud

A multinational company implemented SAP Marketing Cloud to better understand customer preferences and deliver targeted campaigns, leading to improved engagement and conversion rates.