SWOT Analysis

Definition

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a business or project.

Detailed Description

SWOT Analysis is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place, or person. Used primarily in strategic planning, SWOT Analysis involves specifying the objectives of the project or business venture and identifying the internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors that are favorable or unfavorable for achieving those objectives.

Key Features

• Analysis of external opportunities and threats
• Facilitating strategic planning and decision-making
• Identification of internal strengths and weaknesses
• Prioritizing actions to leverage strengths and opportunities