SAP C/4HANA

Sales

Definition

SAP C/4HANA is a customer experience (CX) suite from SAP that includes solutions for customer data, marketing, commerce, sales, and service.

Detailed Description

SAP C/4HANA is a comprehensive suite of customer experience solutions provided by SAP. It is designed to help businesses manage the entire customer journey by integrating customer data, marketing, commerce, sales, and service processes. SAP C/4HANA aims to enable companies to deliver a personalized and consistent experience across all customer touchpoints, fostering customer loyalty and driving revenue growth. The suite includes various cloud-based applications that work together to provide a unified view of the customer and streamline interactions throughout the customer lifecycle.

Key Features

Customer Service Solutions
Omnichannel Commerce
Personalized Marketing
Sales Automation
Unified Customer Data Management

Common Modules

SAP Commerce Cloud

Delivers omnichannel commerce solutions for a consistent customer experience.

SAP Customer Data Cloud

Manages customer identities and consent across channels.

SAP Marketing Cloud

Provides marketing automation tools and customer profiling capabilities.

SAP Sales Cloud

Enhances sales processes with sales force automation tools.

SAP Service Cloud

Offers customer service management tools to improve customer support.

Popular Implementations

Manufacturing Sales Automation

A manufacturing firm used SAP Sales Cloud to streamline their sales processes and improve sales team productivity.

Retail Industry Implementation

A retail company implemented SAP C/4HANA to provide a seamless omnichannel shopping experience, integrating online and in-store customer interactions.