SAP CRM

Sales

Definition

SAP CRM is a comprehensive software solution designed for managing customer relationships and related business processes within an organization.

Detailed Description

SAP Customer Relationship Management (SAP CRM) is a module within the SAP ERP system that provides organizations with tools to support all customer-focused business areas, including marketing, sales, and service. SAP CRM enables companies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships, customer retention, and driving sales growth.

Key Features

Analytics and reporting
Interaction Center
Marketing Resource Management
Partner Channel Management
Sales Force Automation
Service Management
Web Channel

Common Modules

SAP CRM Analytics

Tools for analyzing customer data and business performance metrics.

SAP CRM Interaction Center

Centralized platform for customer communication channels.

SAP CRM Marketing

Tools for planning, executing, and analyzing marketing campaigns.

SAP CRM Sales

Functions to manage sales orders, contracts, and quotations.

SAP CRM Service

Capabilities for service order management and service contract management.