SAP Retail Execution
SalesDefinition
SAP Retail Execution is a mobile solution designed to empower field sales teams with the tools they need to efficiently manage their work while on the go, improving sales, distribution, and merchandising processes.
Detailed Description
SAP Retail Execution provides a comprehensive solution for field sales teams, enabling them to enhance customer interactions and streamline processes through mobile applications. It allows sales representatives to perform tasks such as order taking, promotions management, merchandising, and in-store audits. This solution integrates with SAP's backend systems to provide real-time data access and updates, facilitating better decision-making and more effective sales strategies while reducing operational costs.
Key Features
- In-Store Auditing and Surveys
- Mobile Order Management
- Promotions and Marketing Display Management
- Real-time Inventory Updates
- Task and Activity Management
Common Modules
SAP CRM
Customer Relationship Management module for managing interactions with current and potential customers.
SAP ERP
Enterprise Resource Planning module that integrates core business processes across various departments.
Popular Implementations
Global Beverage Company
Implemented SAP Retail Execution to enhance field sales processes and improve in-store promotions, resulting in a 15% increase in sales efficiency.